Skyn Naturally Endless Lubricant by Lifestyles

1. Water-Based Formula with Silicone-Like Longevity: This combination is quite unique. Water-based lubricants are popular for their ease of use and clean-up, but they often lack the lasting power of silicone-based lubes. If Naturally Endless can offer the longevity of silicone with the ease of water-based formulas, it would be a significant advantage.

2. Efficient Use ("A little goes a long way"): This implies high efficacy and cost-effectiveness, as users won't need to apply it as frequently.

3. Non-Sticky, Non-Staining: These are highly desired qualities in a lubricant, as they ensure a more comfortable experience and ease of use without worrying about stains on fabrics or a sticky residue.

4. Easy Wash-Off: This characteristic is typical of water-based lubricants and adds to the convenience of use, especially in terms of post-use clean-up.

5. Gentle on Skin, 99% Naturally Derived Ingredients, pH-Balanced: This formulation is likely to be well-tolerated by users with sensitive skin and those who prefer products with natural ingredients.

6. Versatility in Use: The product's compatibility with skin-to-skin contact, condoms (specifically SKYN's), and personal massagers increases its utility for a wide range of users.

7. Convenient Pump Bottle for One-Handed Use: This is a practical aspect of packaging, enhancing ease of use during intimate moments.

Overall Assessment

Naturally Endless lubricant appears to be positioned as a versatile, user-friendly, and innovative product. Its unique selling point is the combination of water-based lubricant's ease with the enduring quality of silicone-based variants. This could make it a strong contender in the personal lubricant market, appealing to users who seek the benefits of both types.